Wilmington University Week 7 Social Marketing Campaign Paper

Wilmington University Week 7 Social Marketing Campaign Paper

In this learning activity you will find and analyze a social marketing campaign for one of the following issues : HIV, Aids, Cardiovascular disease, arthritis or cancer. Describe and evaluate the campaign you have selected. Is this social marketing campaign effective, in your estimation? Why or why not? How does the campaign address the psychological issues related to the diagnosis and treatment of each disease? Wilmington University Week 7 Social Marketing Campaign Paper

 

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Step. 1: Identify a social marketing campaign representing one of the health conditions above. What made you select this campaign? Be sure to attach a screen shot or link for me to access along with web address so I can look further at the campaign. 10 points
Step 2: For the campaign that you cover address the following:

  1. Who is the audience this campaign is targeting?
  2. Does the campaign do an effective job in defining the health condition or explaining what it is?
  3. Does the campaign address the psychological issues related to the diagnosis and treatment of each disease? If so, how? If not, propose a way that they could have addressed this important issue. 40 pts

Step 3: Personal reaction to the campaign. Do you think the campaign is effective in promoting health change? How could it do a better job? 10 points
60 points, APA style paper. This paper should be 3-5 pages. Be sure to cite your sources in the body of the paper and in a reference page. Feel free to use the resources below or search for your own campaign. Wilmington University Week 7 Social Marketing Campaign Paper

Resources:

  • CDC campaigns (Links to an external site.)A collection of current social marketing campaigns on the CDC website.
  • National Prevention Information Network (Links to an external site.)Website featuring many social marketing campaigns relating to HIV and AIDS.
  • 5 effective public health social media campaigns (Links to an external site.) Website highlights some recent social media campaigns. Wilmington University Week 7 Social Marketing Campaign Paper