IHP 510 Module Six Worksheet Guidelines And Rubric

IHP 510 Module Six Worksheet Guidelines And Rubric

For this task, you will propose marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services.

Rubric and Worksheet attached.

IHP 510 Module Six Worksheet IHP 510 Module Six Worksheet Guidelines And Rubric

 

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First, review the required text readings for Module Six and revisit your posts and response posts to the Module Five discussion. In addition, review the website Missouri Department of Health and Senior Services and complete the following:

● Select three target markets/demographics from the following:
○ low-income Hispanic population
○ low income African American population
○ low income white population
○ low income African American population
○ middle income Asian American
○ middle income Hispanic population
○ affluent white population
● Select one department, program, or service from the Missouri Department of Health and Senior Services.
● Prioritize your target markets/demographics as Priority One, Priority Two, and Priority Three based on the particular program or initiative you selected.
● Identify the marketing technique you will use for each priority (use one traditional, one social media, and one other).
● Briefly discuss your prioritization of the marketing techniques that you chose. Be sure to address how your communication and marketing strategies align with the department’s/program’s/service’s mission, vision, and values. IHP 510 Module Six Worksheet Guidelines And Rubric

Please see the example below.

Note: For the follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you develop here.

This website must be used to complete worksheet: https://health.mo.gov/ IHP 510 Module Six Worksheet Guidelines And Rubric